This week’s blog post is a guest post from the firm’s communications team. Having deliberated on the topic, the team thought they’d offer their expertise on how a trainee solicitor can make the most out of PR and social media in the workplace, which will certainly help them in their future careers.
Social media activity amongst law firms is becoming increasingly important for their own marketing and communications strategy. For many firms it serves as a route to get in front of potential clients, future trainees and employees and a variety of important stakeholders to their businesses. Trainee solicitors today should make the most of social media to not only help promote what their firms are doing but as a way of raising their own profiles and staying connected in a fast-paced and ever changing digital world.
For many of us, social media has become the norm in our everyday lives. From Twitter accounts to LinkedIn, Instagram and Facebook, the majority of us tend to spend at least a few hours a week either knowingly or unknowingly searching hash tags, viewing other peoples’ profiles or just keeping on top of what is going on in the world, social media has become a big part of day-to-day life for so many.
For many law firms, trainees can be seen as best placed to help in contributing to the firm’s online presence and upholding its social media strategy, and with the help of the communications team, trainees at Gateley Plc are responsible for sharing trainee news and events from across the English offices.
However, for all the good that social media serves, it is quite easy for a business or an individual to fall on the wrong side of this communications platform. Such possible pitfalls are easily avoidable when the basics of what not to do on social media are understood.
So what things should you think about when using social media?
- Remember you are not only representing yourself but the company you work for.
- Always have your audience in mind when using social media. If you think someone will be offended, it’s better not to say anything.
- Comments posted on social media are never private… you are putting your views out there for the world to see and once it’s done it is not easy to backtrack.
- Think about what you are saying and the potential impact it could have on your job and future career before posting or sharing anything on social media.
- Comments and images will always have the potential to ‘go viral’ and by talking about a ‘trending’ topic you should be aware that this becomes part of a vast online discussion and as such can be viewed by millions of people around the world.
Another common question trainees often ask when starting their contract is “How do I deal with a journalist?” Be it in a face to face situation or over the phone.
These instances may occur when you are asked for an interview for a publication such as the Lawyer2B. When such opportunities become available the firm’s communications team will help you prepare for any interview that might take place or article that needs to be written.
Don’t worry though, as a trainee you are not expected to be a ready-made communications expert, you will develop these skills as you undergo your contract. What is important is that you work with the firm’s communications team for any support you need and to ensure that internal and external stakeholders are kept up-to-date with topics of interest and trainee activity via social media and other communication platforms that are available.